Hey, guys! Welcome to the blog launch of my fifth book. I have a free reading sample and a huge giveaway coming your way in this post, so let’s get cracking.
What is the book about?
It is about perhaps the most taboo subject in Indian society: money. Many of us are pitifully illiterate when it comes to money matters. This is because:
- We don’t study it as part of a formal curriculum, unless we choose finance or commerce.
- We don’t discuss it with our parents or our kids, so money knowledge doesn’t ‘travel’ from one generation to the next.
- We don’t discuss it among our friends and peer groups.
As a result, we let money issues grow and fester within our own minds until they explode and cause irreparable damage to our relationships. Study after study has shown that the number one cause for marital and familial discord is money. In the United States, at least two separate studies have cited finances as the number one reason for divorce.
In the Indian context, it is not uncommon to find brothers fighting over property, couples fighting over the household budget, friendships going sour over loans.
This book, then, aims to address the fundamental issue: the lack of financial literacy in India. If we could all become functionally literate in money matters, then I think we will begin to talk to one another more freely about finances, and perhaps we will reach a stage where there is no awkwardness between family members around the dinner table when the topic turns to money.
What is the scope of the book?
The book is loosely divided into four sections:
- Personal Finance. Here we speak about consumerism, frugality, and the meaning of money
- Monetary Systems. In this section, there are answers to questions such as ‘Where does money come from?’ and how our current monetary system – the fiat system – has come to be.
- Individual Asset Classes. Comprehensive foundational guides to the five main asset classes: gold, real estate, stocks, bonds and cash.
- Portfolio Management. Some ideas on how one could manage one’s portfolio of investments while balancing risk and reward.
It’s a one-stop-shop to the world of money. Anyone reading this book will come away with practical knowledge that will help them manage their own finances with assurance and confidence. Never fear money again in your life.
Who should read it?
Unfortunately or fortunately, the money game is not something any of us can choose to sit out of. All of us – whether we have too much wealth or too little – need to manage it. Therefore, financial knowledge is non-negotiable for everyone in this day and age. We must treat it as a hygiene factor and a basic life skill, as important as literacy and numeracy.
Contrary to popular belief, you do not need to be a finance graduate to learn enough money stuff to manage your own finances. The concepts are not difficult to learn. The language in the book is lucid and easy. It doesn’t assume any knowledge of economics in the reader.
So I would urge every one of you – whether you’re male or female, young or old – to give this book a go. And I don’t say it just because I’m the author.
I don’t generally ask anyone to read a book without giving them a sample. Here is yours. The first thirty pages of the book, all yours.
If you have something to say about the sample (either good or bad), feel free to make yourself heard in the comments section below.
And now for the fun part!
The book is available for pre-order from Amazon at this link. As is the norm with pre-orders, it is being sold at a discount of 25% of MRP.
Now, as part of this giveaway, for 50 lucky readers of this blog, I’m knocking a further 50% off the pre-order price. Each winner will get an Amazon discount card that will take 50% off the current pre-order price of the book.
The final price you will pay for the book if you win, therefore, is just 93 rupees. This is a pre-release offer, and will NOT repeat. So if the book interests you, do enter.
How does it work?
- To enter, just leave a comment to this post and tell me that you’re interested in the giveaway.
- Please make sure that the email that you enter while leaving a comment is genuine. This is because I will contact you via the email you leave behind.
- Out of all the comments I get for this blog post, I am going to randomly select 50 lucky winners, all of whom will get the 50% discount card.
- If the number of entries that I get is less than 50, all the entrants will be declared winners. So the chances of winning are quite high!
- This giveaway ends on Saturday, 11th of April, 2015. Any comments I get after this date will not be counted.
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