Blog Launch and a MEGA Giveaway: Money Wise

Money wise_Spread

Hey, guys! Welcome to the blog launch of my fifth book. I have a free reading sample and a huge giveaway coming your way in this post, so let’s get cracking.

What is the book about?

It is about perhaps the most taboo subject in Indian society: money. Many of us are pitifully illiterate when it comes to money matters. This is because:

  • We don’t study it as part of a formal curriculum, unless we choose finance or commerce.
  • We don’t discuss it with our parents or our kids, so money knowledge doesn’t ‘travel’ from one generation to the next.
  • We don’t discuss it among our friends and peer groups.

As a result, we let money issues grow and fester within our own minds until they explode and cause irreparable damage to our relationships. Study after study has shown that the number one cause for marital and familial discord is money. In the United States, at least two separate studies have cited finances as the number one reason for divorce.

In the Indian context, it is not uncommon to find brothers fighting over property, couples fighting over the household budget, friendships going sour over loans.

This book, then, aims to address the fundamental issue: the lack of financial literacy in India. If we could all become functionally literate in money matters, then I think we will begin to talk to one another more freely about finances, and perhaps we will reach a stage where there is no awkwardness between family members around the dinner table when the topic turns to money.

What is the scope of the book?

The book is loosely divided into four sections:

  1. Personal Finance. Here we speak about consumerism, frugality, and the meaning of money
  2. Monetary Systems. In this section, there are answers to questions such as ‘Where does money come from?’ and how our current monetary system – the fiat system – has come to be.
  3. Individual Asset Classes. Comprehensive foundational guides to the five main asset classes: gold, real estate, stocks, bonds and cash.
  4. Portfolio Management. Some ideas on how one could manage one’s portfolio of investments while balancing risk and reward.

It’s a one-stop-shop to the world of money. Anyone reading this book will come away with practical knowledge that will help them manage their own finances with assurance and confidence. Never fear money again in your life.

Who should read it?

Unfortunately or fortunately, the money game is not something any of us can choose to sit out of. All of us – whether we have too much wealth or too little – need to manage it. Therefore, financial knowledge is non-negotiable for everyone in this day and age. We must treat it as a hygiene factor and a basic life skill, as important as literacy and numeracy.

Contrary to popular belief, you do not need to be a finance graduate to learn enough money stuff to manage your own finances. The concepts are not difficult to learn. The language in the book is lucid and easy. It doesn’t assume any knowledge of economics in the reader.

So I would urge every one of you – whether you’re male or female, young or old – to give this book a go. And I don’t say it just because I’m the author.

Reading Sample

I don’t generally ask anyone to read a book without giving them a sample. Here is yours. The first thirty pages of the book, all yours.

Read the first two chapters of the book (PDF, 300 KB)

If you have something to say about the sample (either good or bad), feel free to make yourself heard in the comments section below.


And now for the fun part!

The book is available for pre-order from Amazon at this link. As is the norm with pre-orders, it is being sold at a discount of 25% of MRP.

Now, as part of this giveaway, for 50 lucky readers of this blog, I’m knocking a further 50% off the pre-order price. Each winner will get an Amazon discount card that will take 50% off the current pre-order price of the book.

The final price you will pay for the book if you win, therefore, is just 93 rupees. This is a pre-release offer, and will NOT repeat. So if the book interests you, do enter.

How does it work?

  • To enter, just leave a comment to this post and tell me that you’re interested in the giveaway.
  • Please make sure that the email that you enter while leaving a comment is genuine. This is because I will contact you via the email you leave behind.
  • Out of all the comments I get for this blog post, I am going to randomly select 50 lucky winners, all of whom will get the 50% discount card.
  • If the number of entries that I get is less than 50, all the entrants will be declared winners. So the chances of winning are quite high!
  • This giveaway ends on Saturday, 11th of April, 2015. Any comments I get after this date will not be counted.

Share it with your friends

If you think some of your friends or loved ones who will benefit with a book of this sort, use the sharing buttons below to let them know about it, with just a click.

Other than that, let the comments roll!


  1. Bhavesh Jeewani says:

    Congratulations! Sharath on your fifth overall and first non-fiction book. Having read the sample, I eagerly await to read it in full. I loved the initial journey of money you take us through in the sample. It seems money is a character itself, which has evolved over time to what it is today. It defines the identity of so many individuals today, and it would pay I suppose, to identify with it.


  2. Atika Srivastava says:

    Hey, Sharath!

    Congratulations for your book. It’s cover is beautiful. 🙂


  3. Taufeeq Ahmed says:

    Hello Sharath,

    I am happy for you and I wish you all the best for your new book. Having written a non – fiction book, I know how hard it is to write one. Your dedication and perseverance to continuewriting good books is laudable.

    I hope this book will help a lot of people in gaining financial literacy and thereby make their lives better in some way.



  4. Congrats Sharath! Having read the sample, I can’t wait to read the rest!


  5. Congrats on the book launch, Sharath! I look forward to reading and learning from this book. You’re right in that we need to educate ourselves financially a lot more than we do nowadays.


  6. Hey Sharath. I read the sample and forwarded it to many friends of mine, as i liked it.

    My mother is always keen on getting more gold home. Which i usually failed to understand. Because, she used to say buying gold is like a investement. It will help you in your bad times. But i have seen my own parents undergoing a lot of pain when we had to sell the gold. They were very much attached to it. So definetly gold is money. I liked the way book is narrated. Mostly understanding and speaking it loud always clears the air.

    Looking forward to read the book.


  7. Ankur Jain says:

    Hey sharath

    Congrats on your fifth book launch. Seems to be a promising book to financial literacy.


  8. I know money when i see it! says:

    Congratulations Sharath! Quite fascinating and ground breaking sample. Looking forward to read the full book.


  9. Sirshendu kabiraj says:

    Hi Sharath

    Congratulation on ur book launch. It was an amazing read so far and looking forward to read the complete book. It was written with such a grace and wonderful insights to the topic.
    Warm Regards


  10. Looks interesting.


  11. Yes, I agree that we must treat “financial knowledge non-negotiable for everyone in this day and age. We must treat it as a hygiene factor and a basic life skill.” All the best for your book… may it reach as many readers as possible.

    Arvind Passey


  12. Congratulations ….Looking forward to read it 🙂


  13. Hey guys! Thanks for your comments. We didn’t quite reach the anticipated 50, but 12 is also good 🙂 I will send out the discount cards to all of you soon, starting today. Hope you have a good time reading the book when it arrives.


  14. Hey! Thanks so much, Sharath, as my copy arrived and it’s awesome in scope, understanding and depth of coverage. I was thinking about how it might benefit kids to have access to certain parts of it at the school level itself to alleviate the mystery and taboo that surrounds our multi layered equation with it. I will send it my two bits once I’ve read it through again and have ordered my thoughts.
    You truly have done a great job on it, and I’m recommending it to friends, family, one and all!


  15. Seems interesting. Give away over, I guess? 😦


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